Unlike Marrakech or Fez, Agadir does not have a historic heart bustling with life. The 1960 earthquake swept everything away. However, if you are looking for the atmosphere of traditional Moroccan architecture, its shaded alleys, and its craftsmanship, The Medina of Agadir is the place to go. It is not an ancient monument, but it is an open-air work of art that deserves to be explored.
History of the Polizzi Medina
In 1992, the architect and decorator Coco Polizzi (of Italian descent, born in Morocco) decided to give Agadir back a piece of its lost soul. He acquired a piece of land in the eucalyptus forest of Bensergao and began to build an ideal medina.
The uniqueness of this project is the exclusive use of traditional materials and techniques: Taza stone, rammed earth, carved wood, zelliges (mosaics). It took years for master craftsmen from all over Morocco to erect this reconstruction spanning over 4 hectares.
What you will find there today
By crossing the heavy wooden doors, you enter a maze of cobbled streets, small squares, and vaulted passages. The place is extremely quiet, far from the hustle and bustle of the Souk El Had.
- The architecture: This is the main attraction. The terracotta walls, wooden balconies, and geometric details are a paradise for photographers.
- The craftsmen: The Medina houses several workshops where you can observe (and buy) the work of ironworkers, carpenters, potters, and jewelers.
- The cafe: A charming Moorish cafe is located inside, ideal for enjoying a mint tea with pastries in an idyllic setting.
Entrance fee and opening hours
Entrance to the Medina of Agadir is not free, as it is a private project aimed at financing the maintenance of the site and the craftsmen.
- Adult price: Around 40 Dirhams (4 €). The entrance sometimes includes a free drink (tea or soda) at the cafe, although this policy changes often.
- Hours: Generally open every day from 9:00 AM to 6:00 PM or 7:00 PM (depending on the season).
Tip: Bring cash for the entrance fee and for any purchases in the artisan shops.
How to get there
The Polizzi Medina is located outside the tourist center, in the Bensergao district, about 5 to 6 kilometers from Agadir beach.
- By Petit Taxi: This is the easiest way. From the tourist area, the ride will cost about 20 to 30 MAD. Be sure to specify "Medina Polizzi" or "Nouvelle Medina" to the driver so as not to be confused with the Kasbah of Oufella.
- By rental car: There is a large parking lot in front of the entrance.
- By guided tour: The Medina is included in almost all half-day "City Tour" excursions organized from the hotels.
Is the Medina worth visiting? (Our review)
If you expect the frenetic life, the smells of spices, and the authentic chaos of the medinas of Marrakech or Fez, you will be disappointed. The Medina of Agadir is more like an open-air architectural museum. It is clean, quiet, and some might call it "soulless" because no one actually lives there.
However, if you want to admire Moroccan craftsmanship up close, take superb photos against terracotta backdrops, and escape the hustle and bustle of the beach for an hour or two, it is a highly recommended visit.